Ishnarh Digital Marketing Services Company is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, mobile apps and social networks.

Search Engine Optimization

Whenever you enter a query in a search engine like Google and hit ‘enter’ you get a list of web results that contain that query term

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Payper Click Management

Pay Per Click (PPC) Management Services, Pay per Click Advertising Services to help clients to achieve Search Engine Marketing goals

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Social Media Marketing

Social Media Marketing refers to the process of gaining website traffic through social media sites. Social media enables establishing huge user network

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Social Media Optimization

Social Media Optimization (SMO) is designed to help companies market their products and services through online social networks like Facebook, Orkut, LinkedIn, Twitter, etc

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Digital Marketing Strategy

Digital Marketing strategy is the process of specifying an organization's vision, goals, opportunities and initiatives in order to maximize the business benefits of digital initiatives to the organization

These can range from an enterprise focus, which considers the broader opportunities and risks that digital potentially creates (e.g., changes in the publishing industry) and often includes customer intelligence, collaboration, new product or market exploration, sales and service optimization, enterprise technology architectures and processes, innovation and governance; to more marketing and customer-focused efforts such as web sites, mobile, eCommerce, social, site and search engine optimization, and advertising.Along the way, customers have been empowered by the new tools and their expectations have leapt. The transparency of price and service that many first experienced in the pages of PriceRunner and Kelkoo has become embedded in consumer culture. ‘Brand’ still commands a price premium, but maintaining that brand value and the scale of that premium will be major issues for firms. There is a natural flow of consequences from these changes:

  • empowerment creates customers in control of media
  • digital channels create time
  • time creates communication opportunities
  • opportunity creates competitive advantage
  • transparency creates accountability

The rise of the web, consumers' increasing digital media literacy and the explosive growth of online social networks have consequences that marketers need to understand if their relationship with consumers is to blossom. Since 2000, at Digital, we have been tracking these developments and translating them into trends marketers can harness:

  • engagement replaces interruption
  • diversity and self-expression replace conformism and unity
  • the media of the masses replace mass media
  • granular insights and rich data replaces generalization
  • conversations in marketing replace control

The entertainment industry is now fuelling social media with promotional content (there are thousands of examples from the Harry Potter launch publicity to the Lord of the Rings' pre-release research). While many brands are creating their own presence within social media, other brands are feeding campaigns into the online social networks (with Coke and PotNoodle among the many food and drink brands to succeed in this new era of viral marketing).

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